MAINSTREAM TV NETWORKS VS DIGITAL PROVIDERS: THE EVOLUTION OF COMPETITION AND THE FUTURE OF NEW CONTENT, WITHIN THE CONTEXT OF GLOBAL CONTENT CONSUMPTION AND ONGOING COMPETITION

Linear TV networks have long been recognized as established television formats, relying on fixed air times via public channels. In contrast, OTT platforms operate on subscription models, with Netflix, Disney+, and Apple TV+ serving as key industry players. As digital engagement shift, rivalry between conventional TV networks and streaming services